Some of you may notice a few changes around here…yes, the layout is different, but more importantly, I’M BRANDED!!
Even better, I now have my own line of merchandise! Well, not exactly a line; a tshirt and bumper stickers don’t exactly qualify, but I’m excited, nonetheless.
So here’s the deal (and, yes, the trademark process is underway as we speak, so don’t get any funny ideas); because my new logo is just SOOOOO cool (and because I want to whore myself as much as possible), I know y’all want one of my very cool logo t’s for your own.
So, for a limited time, I’ll be selling them for cost! Email me for more details at jcharlescooks@gmail.com.
Now you can’t say I’ve never done anything for you…well, I suppose you can still say that, but what a way to rain on my parade.
Some of you may ask, “Why would you go through all the effort of branding yourself this early in the game?” Meanwhile, others may ask, “Just what the heck does he think he’s doing, telling us to buy his crappy shirts?”
Well, to answer these questions (if only for myself):
I’ve branded myself now because I am taking a proactive measure in establishing myself and my name. Yes, it’s true, I have no true experience in the food industry–I’ve catered for friends, family, family-friends, and friendly families, but I can’t say I’ve slaved away in the commercial kitchens like so many of my peers. But, as a means t0 (hopefully) strike-out independantly as a future personal/private chef and small-event caterer, I’m getting this step out of the way so that I can hit the ground running once I’ve finished my studies and gained the necessary knowledge to run a successful food-related business. Oh, yeah, and I’m getting my business plan together, too.
And, as to why I’m trying to sell you my crappy tshirts (well, they’re actually quite nice, I must say–they’re Beefy-T’s, afterall), I’m trying to use all of you as a means of shameless self-promotion. No, I won’t sugar coat it, I’m a consumer whore…but I’ve long since passed the point of uneducated integrity. I’ve realized this much in my years in the professional world: there is no selling-out, there’s only selling up.
And don’t think this will, in any way, impact the quality of my product (yes, the food)–oh, no, part of any artform is to create for the sake of the art. And I will continue to study, practice, and practice some more until the product I produce is of the highest quality, scout’s honor. Just realize, I want to make some money doing it, too!
Okay, enough of me blathering on…buy my stuff. Wear it. And, when people ask, tell them Charlie sent ya!
Best to all,
JC


This preparation of flank steak has endless possibilities; with such a strong marinade, a maximum amount of flavor can be imparted to the meat in a very short amount of time. For those who are worried that the jalapenos will add too much heat, fear not; the heat does not carry over when the item is cooked, only the present flavor of the peppers, cilantro and citrus. This preparation works perfectly over a salad of mesclun baby greens with a light vinaigrette, pairs wonderfully with mashed potatoes, and makes one hell of a sandwich! In fact, get yourself a 